Hello, my name is Tiffany Hsia

I help clients experience the automotive industry in new ways. I am currently working at UpdatePromise as a UX/UI Designer and Technical Writer. In the past, I worked as a Graphic Designer at an automotive promotions agency.

Process

1. Requirements

Interview stakeholders and conduct research into user needs and behavior.

2. Design & Wireframe

Design the structure and detailed interaction of the application or product.

3. Prototype & Testing

Create functional models of the product to test how it will work and feel.

4. Support

Work with developers to ensure the best possible user experience is produced.

Portfolio

Here is some of my latest work

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Fractal Bikes

OOUX Certification Course

I designed Fractal Bikes, a conceptual bike-sharing app, using object-oriented UX (OOUX). This case study describes my process and what I learned by designing my project during the OOUX Certification Course.

Read the Case Study

UpdatePromise

UX / UI Design

I provide documentation, sketches, wireframing, and UI compilations that reflect sound UX thinking for UpdatePromise. I conduct user interviews and gather recommendations for improvements to design.

Westates Automotive Promotions

Graphic Design

I designed custom-ordered direct mail advertisements, email campaigns, and other marketing collateral for automotive service and sale agencies.

Dandelion Project

UCSD Extension

I applied UX best practices by designing and prototyping an e-commerce website for a fictional company that sells infant and toddler products as a school project. I used the DECIDE framework to determine product goals and to choose evaluation methods.

Plenti Rewards Project

UCSD Extension

I redesigned Plenti Rewards' website from a user-centered perspective for a school project. I analyzed ways Plenti could improve brand presence and applied them to the prototype. I used the bootstrap framework to create a responsive website.

Visit Website

About Me

I am a UX/UI designer with a passion for the automotive industry.

I am a UC Davis Alumni with a BA in Design, Visual Communications.

Recently, I became a Certified OOUX Strategist.

I achieved my User Experience and Technical Communication certifications through the UC San Diego Extension.

In 2015, I was awarded by the CPRS for Professional Merit while working at the City of Saratoga as a Graphic Designer.

On my free time, I am usually curled up with a book or playing my Nintendo Switch.

Contact Me

Need my help for a project? Drop me a line.