By Tiffany Hsia
UpdatePromise
Sunbit
Content Strategy, Fintech, Automotive, Financing, Mobile Payments, SaaS Enterprise Tools, API Integration, Product Research, Object-Oriented UX (OOUX)
Many vehicle owners in the United States are navigating a balance between quality and affordability:
To help customers afford their services, 50% of U.S. auto dealerships use Sunbit to offer financing options, allowing customers to split auto service costs into manageable monthly payments. In addition to their financing solution, dealerships use as many as 14 different platforms to manage daily operations (Automotive News, 2019). UpdatePromise reduces the need for multiple standalone tools by providing centralized solutions, mobile-friendly interfaces, and automated data flow.
Financing remains a disconnected step within UpdatePromise’s system, requiring dealerships to switch to Sunbit’s platform to offer it and reconcile transactions separately. This caused inefficiencies in the customer experience and slowed down dealership operations. To solve this, UpdatePromise partnered with Sunbit to integrate pay-over-time financing with the intention of:
As the lead content designer for this project, I worked closely with internal stakeholders at UpdatePromise and external partners at Sunbit to develop a user-centric integrated solution:
How can dealerships improve the visibility of financing options to increase customer retention and drive revenue growth through additional service upsells?
I applied the Triple Diamond Framework, with Object-Oriented UX bridging research and design, to create a solution focused on the problem space.
I interviewed UpdatePromise’s CEO and COO and Sunbit’s Head of Product to gain a deep understanding of the project’s scope and defined the problem that the UpdatePromise and Sunbit aimed to solve through the integration. I created several diagrams and artifacts that helped communicate my findings.
Interested in seeing the research and structure process and some bonus workflow diagrams? Check out my full-length UX case study—otherwise, continue reading!
I developed content for 4 dealership-facing and 2 customer-facing UpdatePromise products.
I produced a terminology guide, flowcharts, and content for screen mockups across 6 different UpdatePromise products. These deliverables were included in design documentation shared with UpdatePromise’s team of 12 software developers.
Customers can schedule a service appointment on their dealership’s website through UpdatePromise’s Appointment Widget.
Service Advisors on the service drive use their work tablets to review customer appointment and vehicle details through UpdatePromise’s Vehicle Check-in platform.
Customers use UpdatePromise’s Glovebox app to manage auto service appointments and payments. During checkout, the app shows financing as an available payment option.
Cashiers use UpdatePromise’s Payments Portal to accept payment from customers who prefer to pay in-person at the dealership, are purchasing parts over the counter, or would like to make a split payment.
Traditionally, Sunbit provides dealerships with a tablet preloaded with its native app which customers use to apply for financing and complete checkout. Once the transaction is completed, the cashier marks it as paid in the Dealership Management System (DMS), and Sunbit processes the funding.
Sunbit requested that this existing flow remain unchanged but was open to offering checkout through the UpdatePromise's Glovebox app as a secondary, catch-all solution.
Checkout with Sunbit Tablet (preferred): The customer uses the Sunbit’s Tablet at the counter to complete checkout with financing, then the cashier manually enters the financed amount.
Checkout with Glovebox: The cashier sends a payment link to the customer to complete checkout with financing in Glovebox. Once the transaction is completed, the cashier receives a confirmation notification.
Accountants can export a reconciliation report from UpdatePromise. With Sunbit integrated, the report includes details on financed transactions and their payment methods.
Citations
Fleet Maintenance. (2023, December 21). Aftermarket repair shops take market share from auto dealerships. Fleet Maintenance. https://www.fleetmaintenance.com/in-the-bay/article/53082717/aftermarket-repair-shops-take-market-share-from-auto-dealerships
Kushma, D. (2019, August 19). Survey: 3 out of 4 vehicle owners prefer dealership service. Automotive News. https://www.autonews.com/fixed-ops-journal/survey-3-out-4-vehicle-owners-prefer-dealership-service
Muller, D. (2019, September 10). Do dealerships have too many tools in the toolshed? Automotive News. https://www.autonews.com/retail-technology/do-dealerships-have-too-many-tools-toolshed/
F&I and Showroom. (2016, March 24). Only 30% of customers return to selling dealer for service, study reveals. F&I and Showroom. https://www.fi-magazine.com/322252/only-30-of-customers-return-to-selling-dealer-for-service-study-reveals
Modera. (2021, January 18). Top 10 car dealership customer retention strategies. Modera. https://modera.com/automotive/dealership-customer-retention-strategies/