Improving visibility of flexible financing solutions to help dealerships retain customers and increase revenue

By Tiffany Hsia

Overview

Clients

UpdatePromise

  • Integrated software platform that streamlines the auto service operations at dealerships.
  • Solutions include appointment scheduling, automated communications, merchant processing, and mobile payments.
  • Utilized by 20,000 dealerships across North America as of 2021.

Sunbit

  • Flexible financing platform that lets customers split their auto repair costs into manageable monthly payments.
  • Low barrier of entry: no hard credit check, fast approvals process, and high approval rate (90% of customers).
  • Offered at 5,000 dealerships across the United States as of 2021.

Skills applied

Content Strategy, Fintech, Automotive, Financing, Mobile Payments, SaaS Enterprise Tools, API Integration, Product Research, Object-Oriented UX (OOUX)

Context

Many vehicle owners in the United States are navigating a balance between quality and affordability:

Situation

To help customers afford their services, 50% of U.S. auto dealerships use Sunbit to offer financing options, allowing customers to split auto service costs into manageable monthly payments. In addition to their financing solution, dealerships use as many as 14 different platforms to manage daily operations (Automotive News, 2019). UpdatePromise reduces the need for multiple standalone tools by providing centralized solutions, mobile-friendly interfaces, and automated data flow.

Financing remains a disconnected step within UpdatePromise’s system, requiring dealerships to switch to Sunbit’s platform to offer it and reconcile transactions separately. This caused inefficiencies in the customer experience and slowed down dealership operations. To solve this, UpdatePromise partnered with Sunbit to integrate pay-over-time financing with the intention of:

As the lead content designer for this project, I worked closely with internal stakeholders at UpdatePromise and external partners at Sunbit to develop a user-centric integrated solution:

Problem

How can dealerships improve the visibility of financing options to increase customer retention and drive revenue growth through additional service upsells?

Process

I applied the Triple Diamond Framework, with Object-Oriented UX bridging research and design, to create a solution focused on the problem space.

  1. Research the problem—What is the context? What are the issues?
  2. Structure the problem space—Where in the system do the issues exist?
  3. Design solutions—What content changes do we need to resolve the issue?

I interviewed UpdatePromise’s CEO and COO and Sunbit’s Head of Product to gain a deep understanding of the project’s scope and defined the problem that the UpdatePromise and Sunbit aimed to solve through the integration. I created several diagrams and artifacts that helped communicate my findings.

Interested in seeing the research and structure process and some bonus workflow diagrams? Check out my full-length UX case study—otherwise, continue reading!

Design the solution

I developed content for 4 dealership-facing and 2 customer-facing UpdatePromise products.

I produced a terminology guide, flowcharts, and content for screen mockups across 6 different UpdatePromise products. These deliverables were included in design documentation shared with UpdatePromise’s team of 12 software developers.

Terminology guide

  • Standardized language across UpdatePromise and Sunbit, improving collaboration between internal teams.
  • Ensured that customers received clear, consistent, and legally compliant information about auto service financing across all platforms and communication channels.

Screen mockups

  • Content in screen mockups adapted to different financing states, including pre-qualification, approval, rejection, and payment.
  • Content accounted for the entire auto service appointment journey.

1. Customer makes an appointment online

Customers can schedule a service appointment on their dealership’s website through UpdatePromise’s Appointment Widget.

Appointment Widget: Financing banner (customer-facing)
  • Fixed to the bottom navigation bar and opens Sunbit’s iframed pre-qualification form once the customer accepts the disclaimers.
  • Appears for any service total since customers often visit the dealership for unknown issues, making it difficult to determine the total cost upfront.
  • Customizable and can be displayed or hidden in UpdatePromise settings.

2. Service advisor offers financing during the customer’s appointment

Service Advisors on the service drive use their work tablets to review customer appointment and vehicle details through UpdatePromise’s Vehicle Check-in platform.

Vehicle Check-in: Service packages (dealership-facing)
  • Estimated monthly payments are displayed on service packages, which are a common reason for customer visits.
  • Affordable service package options can increase a customer’s lifetime value by 50% (Modera, 2021).
  • Financing provides an opportunity to upgrade to the most comprehensive service package, allowing customers to maximize cost savings and take advantage of complimentary extras.
Vehicle Check-in: Financing banner (dealership-facing)
  • The financing content and call-to-action on a banner below the service total updates in real-time based on the customer’s financing status.
  • To preserve financial privacy and prevent misleading expectations, the banner is hidden if the customer is declined from financing or the service total doesn’t meet the $60.00 minimum.

3a. Customer makes a mobile payment

Customers use UpdatePromise’s Glovebox app to manage auto service appointments and payments. During checkout, the app shows financing as an available payment option.

  • Customers often don't decide to finance until they see the final service total on the bill.
  • Late adopters can still pre-qualify for financing at checkout.
  • The content and workflow adapts based on the customer's financing status.
Step 1: The customer fills out a pre-qualification form in Glovebox.
Step 2: The customer gets application results in less than 2 minutes.
Step 3: The customer selects financing as their payment option when it's time to pay.
Checkout screens
Glovebox financing checkout screens
The left screen shows a text message notifying the customer that their vehicle is ready for pickup with a link to make a mobile payment. The middle screen shows the payment summary and a button to proceed with payment. The right screen shows the bill and the option to use  financing as a payment option.
Step 4: Sunbit contacts the customer with next steps.
Late adoption: A customer who hasn’t applied for financing still has the option to do so during checkout.
Pre-Qualify at Checkout Screens
Glovebox pre-qualify and checkout screens
The left screen shows the Payment Information page, where customers can choose to pay with a credit card or apply for financing. Selecting "Get Pre-Qualified" sends them to Sunbit’s form (shown on the right) where they experience a flow that includes both pre-qualification and checkout.

3b. Customer pays at the dealership

Cashiers use UpdatePromise’s Payments Portal to accept payment from customers who prefer to pay in-person at the dealership, are purchasing parts over the counter, or would like to make a split payment.

Traditionally, Sunbit provides dealerships with a tablet preloaded with its native app which customers use to apply for financing and complete checkout. Once the transaction is completed, the cashier marks it as paid in the Dealership Management System (DMS), and Sunbit processes the funding.

Sunbit requested that this existing flow remain unchanged but was open to offering checkout through the UpdatePromise's Glovebox app as a secondary, catch-all solution.

Step 1: Cashier selects “Financing” as the payment option.
Step 2: Customer completes the checkout with financing

Checkout with Sunbit Tablet (preferred): The customer uses the Sunbit’s Tablet at the counter to complete checkout with financing, then the cashier manually enters the financed amount.

SIDE PANEL: CHECKOUT WITH SUNBIT TABLET
Close-up of financing side panel checkout flow
The left image shows the cashier entering a Financed Amount in the side panel, then selecting “Mark as Paid” to record the transaction. The right image shows a confirmation message, next steps, and remaining balance.

Checkout with Glovebox: The cashier sends a payment link to the customer to complete checkout with financing in Glovebox. Once the transaction is completed, the cashier receives a confirmation notification.

SIDE PANEL: SEND FINANCE LINK
Close-up of financing side panel - finance link flow
In the left image, the cashier selects the “Send Finance Link” button, which opens the Terms and Conditions dialog in the middle image. The cashier selects “Yes,” which sends a text or email message to the customer with an invitation to pay in Glovebox (right image).
Step 3: Financed transactions are reflected on the Payments page.

4. Accounting reconciles the financed transaction

Accountants can export a reconciliation report from UpdatePromise. With Sunbit integrated, the report includes details on financed transactions and their payment methods.

Result

Citations

Fleet Maintenance. (2023, December 21). Aftermarket repair shops take market share from auto dealerships. Fleet Maintenance. https://www.fleetmaintenance.com/in-the-bay/article/53082717/aftermarket-repair-shops-take-market-share-from-auto-dealerships

Kushma, D. (2019, August 19). Survey: 3 out of 4 vehicle owners prefer dealership service. Automotive News. https://www.autonews.com/fixed-ops-journal/survey-3-out-4-vehicle-owners-prefer-dealership-service

Muller, D. (2019, September 10). Do dealerships have too many tools in the toolshed? Automotive News. https://www.autonews.com/retail-technology/do-dealerships-have-too-many-tools-toolshed/

F&I and Showroom. (2016, March 24). Only 30% of customers return to selling dealer for service, study reveals. F&I and Showroom. https://www.fi-magazine.com/322252/only-30-of-customers-return-to-selling-dealer-for-service-study-reveals

Modera. (2021, January 18). Top 10 car dealership customer retention strategies. Modera. https://modera.com/automotive/dealership-customer-retention-strategies/